The client was Michelob Ultra, the ask was to create a Masterclass program that the teachers would be Ultra Proud latino/a influencers. It then became more of a mini docu-series that would be more than one relevant influencer. They would explain what shaped them, what they have done, and what they have in store for their future. I art directed the first episode, set design, style wardrobe, shot list, script writing, social media promotional assets, paid social assets, key art for the film and more.