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AGENCY
PURE GROWTH CONSULTING
ROLE
THE ASK
Dandruff. It's one of those beauty ailments that no one really talks about, but it's one that almost all of us will experience at some point in our lives. And since we're no strangers to dishing on the ugly side of beauty, how can we help people with this ailment? What are the troubles they are going through?
ART DIRECTOR
SOLUTION
CLIENT
SELSUN BLUE
At Pure Growth we explored what it meant to have the ailment and its cons. Various concepts were created for what it meant to have dandruff: having to go into therapy & running from the problem. But through social media extensions we would be able to get the community to respond and participate with the talk about dandruff and how to beat it.
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