We took on an agency to help with the solution of the overall aesthetic, color palette, look and feel. I worked primarily as the client for the look and feel. Once I approved the visual direction, I worked with my team on how to implement the new visual branding for color, type and photography. I made my own adjustments as needed.
I also worked on wire-framing all new UI/UX functionality and then skinning it with the new look and feel.
AGENCY
KNACKSHOPS.COM
THE ASK
Revamp the entire look and feel to unveil new functions of UI/UX for Knackshops.com. The project included: new storefronts, new product description pages, new shopping cart, new auto-generated emails, new merchant pages and more.
CLIENT
Photography style guide created, photo shot list executed, worked with photographer to create website photo assets. Worked on all web pages in adobe xd, created mark ups for development. Photo assets were used for hompage page and banners throughout the site as well as welcome email set. Created UX flows for complicated website functionality for handoffs to development. I also helped with the email channel & paid marketing.
KNACKSHOPS.COM
ART DIRECTOR
ROLE
SOLUTION
ICON SET: SHOP BY VALUE
