THE ASK:
Global Bottled Water Market 2018-2023: A $334 Billion Opportunity, Driven by Health & Wellness Concerns. The bottled water industry was valued at US$ 185 billion in 2015 and is expected to reach US$ 334 billion by 2023, registering a 8.5% CAGR during the forecast period 2018-2023.
HUCK 2 U bottled water has a goal of running as a non-profit promoting its concerns around global issues like water pollution, animal habitats, and clean water not reaching 3 world countries.
THE SOLUTION:
To create a campaign that allows consumers to understand what HUCK mineral water stands for, what they believe in. It is not just water, it's water that makes a difference. I designed a series of posters that can be use for social, OOH, email to spark a conversation.
The bottle silhouette is filled with a collage of images that make up the DNA of what the the company represents. The company represents compassion, technology, innovation, communication, leadership, helping people & nature.
This OOH utilizes the environment itself to speak to nature. What does Huck represent, the answer is in the silhouette. You can see right through silhouette of the water bottle and see a nature scape, or wind energy as another example.
Huck is about sustainability and helping the environment. There are many waters that cause destruction to our planet while still being profitable. Huck is about bringing life through help of wind energy. I thought this was a fun way to show that.
Huck is life. Simple as that. What better to represent life as plants that are in flourish showing growth. Rich, green and full of the essence of life.
Huck wanted to create a community and speak to a community that was about being a do-gooder. The CEO is a do-gooder and you lead by example. Water can be a platform for reducing environmental impact and other social economic improvements. Also I love a design that can use humor to convey a serious subject matter.
There are a lot of four letter works that people use, love, fuck, hate, born, diet and so on. Huck is their favorite four letter word and should be your favorite four letter word as you become an advocate for what they stand for. Building community is every brand's goal. Speaking the same language.
VISIT THE CASE STUDY: HUCK 2 U
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