AGENCY
CANVAS UNITED
ROLE
DIGITAL ART DIRECTOR
SR DIGITAL DESIGNER
CLIENT
PIERRE FABRE: Avene
THE ASK
Pierre Fabre was looking to add modernity, relevance, and inclusion to the Avene website re-design, branding, and overall look & feel. Their main brand product is Avene Thermale spring water, how can they incorporate the water element throughout the site?
SOLUTION
We started with the photography, the art direction for the photos of models was to feel like real people, try not to be finely overdone, or retouched. For inclusion we decided to make sure there was diversity in their models. The site headers were a nice serif font while contrasting with a nice open san serif font for body and other text. The modernity from the site came from updating their UI/UX to be up to the standards of what his happening now.
NOTABLE PAGES
Product Description Page:
Skin Care Guide:
Catalog Page:
Skincare Hub:
AGENCY
CANVAS UNITED
ROLE
THE ASK
Pierre Fabre was looking to add modernity, relevance, and inclusion to the Glytone website re-design, branding, and overall look & feel. Glytone was a more clinical skincare company but needed to be personable, inclusive, easy to understand, & user friendly.
DIGITAL ART DIRECTOR
SR DIGITAL DESIGNER
CLIENT
PIERRE FABRE: Glytone
SOLUTION
We started with the photography, there are serums, textures of the creams, labcoats for technicians, beakers and glasses with lighting effects to look scientific. For inclusion we decided to make sure there was diversity in their models. The site was in greys, monotone with the photography being the primary color usage apart from product photos. The modernity from the site came from updating their UI/UX to be up to the standards of what his happening now.
NOTABLE PAGES
Product Description Page:
Skin Care Guide:
Catalog Page:
Skincare Hub: