ART DIRECTOR
AMENITY SERVICES
ROLE
ART DIRECTOR
CLIENT
HILTON WORLDWIDE
SOLUTION
For the "Sip Happy" cups we explored many inspirational phrases and different colored cups. We even place a happy face symbol on the package just confirm what emotion you should be feeling while sipping this coffee.
Number 42 Coffee is a coffee that evokes world travel. It tells you that this coffee has a diverse background, a rich ground and blend. We did that by showing what countries were being represented in the coffee package. This is a worldly blend and makes you feel like you are traveling or have traveled.
AGENCY
THE ASK
I worked with Sherri the VP at Amenity Services on creating some new packages that were private label coffees. One package would focus on the "Sip Happy" campaign. "Sip Happy" cups are cups that you would get in your hotel that would remind you to have a great day and that you are an awesome person. "Sip Happy" is a good feel, inspirational campaign. Number 42 Coffee is a higher end coffee that evokes travel.
