The products being promoted that were not the usual contenders were soft serve cones/cups and parfaits. Create an environment in which a Godiva loyal would be treating themselves to a softserve cone. Only visual cues to the people consuming the cones could be a hand holding the cone. To build a visual story with such subtle main character meant, accessories were key. A specific pair of sunglasses, a french manicure, the table that they are sitting at, and even the bush behind them. On top of that, make it feel summer.