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AGENCY
ACCENTURE SONG
ROLE
ASSOCIATE CREATIVE DIRECTOR, SR DESIGNER
CLIENT
SKITTLES: Dance the Rainbow
THE ASK
Mars submitted an ask to show 2-3 creative executions that work across the 5 C's, for example: Creating an ownable moment/Brand Experience - a la Smores. Engage the LBGTQ+ community year around. They also wanted to engage interurban communities. Bringing to life colorful people behind the Skittles Brand.
SOLUTION
We decided to have Skittles own dance as a movement, revolution. Create tactics to speak to the specific communities with the lens of dance and as an escape from common sense through creativity.
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