AGENCY
CANVAS UNITED
ROLE
DIGITAL ART DIRECTOR,
SR DIGITAL DESIGNER,
UI/UX DESIGNER
CLIENT
COMCAST XFINITY
THE ASK
To continue living up to its leader brand status, Xfinity once again put its audience first and recognized their contributions to this nation during Hispanic Heritage Month. It was important for the brand not to do the talking but instead, let Hispanic voices do all the talking.
SOLUTION
On September 15th, Xfinity launched a tribute via a digital experience in the form of a beautiful digital American flag made up of the voices of Hispanic Americans.
While not specific KPI targets were set, the overarching goal of the campaign was to positively impact BrandPi scores by striking a meaningful connection with the Hispanic audience. I designed the UI and worked on the UX of this project. The look & feel and American flag designed was created by my creative director.
ACCOLADES
