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AGENCY
CAPGEMINI INVENT
ROLE
ART DIRECTOR/UI UX
CLIENT
ALPHABRODER
THE ASK
Alphabroder came to us because they needed help with their visioneering ideas to be vetted out so that they could line them up for implementation in the next quarters. They had various ideas that needed to be thought of from a user experience.
SOLUTION
We needed a way to track the different goals and how user would flow through them. This involved thinking of user journey maps and user flows. We also then created a new look and feel for the front end as well. I designed the UI and mockups below. The userflow whiteboard diagram below shows my thought process of persona funnels.
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