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AGENCY

PURE GROWTH CONSULTING

THE ASK

Millennials are having troubles with binge drinking and how that effects their life and the choices they make while intoxicated.

ROLE

ART DIRECTOR

CLIENT

ANHEUSER BUSCH INBEV

SOLUTION

What is causing them to binge? What do they do when they binge?

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Twenty-five percent of millennials with financial stress use alcohol to cope. Thirty-one percent of American alcoholics are young people, and over half of young alcoholics have been diagnosed with anti-social personality disorder (ASPD). So basically, a lot of millennials aren’t just binge drinking because they’re having fun but rather coping with symptoms. While the average stress level of every other generation is 4.9, millennials top out at 5.5. They’re also obsessed with their health (aka less beer, more vodka).

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They drink when they’re stressed.

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